Wednesday, April 2, 2014

Pharrell Announces Another Fashion Collab



Everyone was so distracted by Pharrell Williams's Vivienne Westwood hat at the Grammy's, they overlooked his sporty attire offering a hint at his next fashion collaboration. The singer has announced a long-term partnership with Adidas, which will incorporate his sustainable thread into upcoming collections.

Some of the new designs will incorporate Bionic Yarn, a product of the Vortex Project, Williams's environmental textiles initiative with Parley for the Oceans, which recycles plastic ocean debris into useable fabrics. It is the first time Adidas has partnered with a designer who owns a textile company.
article via [New York Daily News]

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