Wednesday, February 11, 2015

Shades of Gray: Kanye West to Debut Adidas Yeezy 750 Boost at NYFW


From casual to glam, this neutral hue has a high cool quotient. Who really works it?

With an official unveiling of the Kanye West x Adidas collaboration set for New York’s Fashion Week on Valentine’s Day. A more recent announcement of a dedicated mobile reservation app from Adidas, the highly anticipated ‘Yeezy 750 Boost’ shoes have been showcased in the display window of the SoHo Adidas store in NYC.

See more after the JUMP!





Employing a full suede upper, a high, boot-like silhouette, and sharp styling along the out-sole, the 750′s design are a departure from Kanye’s former aesthetic at Nike. according to the Adidas Hungary website, the high-end sneakers will feature the new ‘Boost Foam’ soles from Adidas, with its unique energy capsules for a combination of functional benefits. The material has been developed to deliver soft and springy cushioning which feels ‘Alive’. the Yeezy Boost’s are scheduled to come in a ‘solar red/ftwr white/night flash’ colorway along with the light gray-colored version as seen above.





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